How to Sell More and Effortlessly Using Upsell

You do not have to waste time or money trying to bring new customers to your business. Use Upsell, a technique that allied to online scheduling can make your sales simply take off!

What is Upsell?

Upsell or Upselling, is a technique that consists of raising more sales. Who sells offers to the buyer the possibility of including more items, upgrades or complements in the order - making sales value more expressive.

The sale becomes more profitable, only involving the customer in options that he may not have considered himself. This technique has a very specific characteristic that defines the complement as a better offer for the potential client - and the client is not obliged to accept it.

The largest companies are applying Upsell to maximize their sales and this makes seeking knowledge to stay updated part of the routine of several managers in the world. And being an up-to-date manager includes using tools that help automate management, sales process and scheduling over the internet.

An example of Upsell in practice

A good example is when we frequent a fast food chain, such as McDonalds. When ordering your hamburger straight from the balcony, it is pretty unlikely that you will just pay for the purchase and take your order.

That's because the boxes are already trained to apply Upsell. They will probably offer you some kind of upgrade available for your snack. A simple burger can be accompanied with extra cheese, double meat or some special sauce. If the customer also asked for potatoes, the cashier can make a more attractive offer if he chooses a bigger potato.

These extras make up a special offer. This technique is applied in several fast food chains, both in Brazil and in foreign countries.

When the customer chooses to add a complement to his hamburger, he is getting an upgrade and thus increasing the average business ticket.

The Upsell technique works well because it is applied at the time of purchase and makes the potential customer complement their experience by already having the money at hand.