Instagram was an idea that worked - perfectly. The social network has millions of active users every month.
Despite this, it is not all marketers who have joined Instagram. Facebook is still the main star when it comes to digital marketing.
But you can believe: Instagram has everything to leverage the sales of any business. If you want to create a profile for your business, read this article till the end.
Step One: Setting Up an Enterprise Account on Instagram
Before you think about creating a new account or resolving to upgrade your old account, see how Instagram can meet your requirements again. In order to reach your target audience, you need excellent content that follows a purpose. If you do not have your content ready, then work on it first.
When you change a personal account for a business account, you get the option to be able to add more information about your business to your profile. You can include your business address, your phone, and your office hours. Keep in mind that when you create paid advertising, you'll be able to check real-time information about the ad performance.
Establishing what will be your main purpose and your goals
Have you ever stopped to define what you want to achieve with this social network? Define whether you want to expand your brand reach, whether you want to have a further channel of communication with your customers, or whether you want to increasingly disclose your products to potential buyers.
With that in mind, take the time to make sure that the name you chose for your account matches the name of your business. By analyzing quickly you can see that to stand out, your name needs to be as clear as possible. Write your description, or review the current description, and enjoy 150 characters to explain exactly what you do and where you can find more information about your brand, your service or product. Remember: Be unique and captivating.
Review your content from photos and videos to make sure everything posted is adding value to your followers. Your audience wants inspiration and a touch of fun, so do not be boring and do not just try to sell.
Take the opportunity to post videos and stories wherever convenient. After done all this, you will be ready for the next step.
Despite this, it is not all marketers who have joined Instagram. Facebook is still the main star when it comes to digital marketing.
But you can believe: Instagram has everything to leverage the sales of any business. If you want to create a profile for your business, read this article till the end.
Step One: Setting Up an Enterprise Account on Instagram
Before you think about creating a new account or resolving to upgrade your old account, see how Instagram can meet your requirements again. In order to reach your target audience, you need excellent content that follows a purpose. If you do not have your content ready, then work on it first.
When you change a personal account for a business account, you get the option to be able to add more information about your business to your profile. You can include your business address, your phone, and your office hours. Keep in mind that when you create paid advertising, you'll be able to check real-time information about the ad performance.
Establishing what will be your main purpose and your goals
Have you ever stopped to define what you want to achieve with this social network? Define whether you want to expand your brand reach, whether you want to have a further channel of communication with your customers, or whether you want to increasingly disclose your products to potential buyers.
With that in mind, take the time to make sure that the name you chose for your account matches the name of your business. By analyzing quickly you can see that to stand out, your name needs to be as clear as possible. Write your description, or review the current description, and enjoy 150 characters to explain exactly what you do and where you can find more information about your brand, your service or product. Remember: Be unique and captivating.
Review your content from photos and videos to make sure everything posted is adding value to your followers. Your audience wants inspiration and a touch of fun, so do not be boring and do not just try to sell.
Take the opportunity to post videos and stories wherever convenient. After done all this, you will be ready for the next step.
