If there was no cell phone, you would have a paper calendar and you would always have to walk with a pen if you wanted to register all your contacts, after all, phone numbers are complicated to store in memory. But with the phone always in your pocket, nowadays you only make a call with a voice command.
If to manage personal life already takes tact, imagine as would be with the commercial contacts. Not even a simple mobile app would be enough. For this task, in addition to registering information such as the name, address and telephone number of the contact, it is necessary to take note of a series of data, such as: What services were purchased in your company, what are the products of interest, what interactions already had, and many more.
The letters CRM stands for Customer Relationship Management.
A CRM software can help you the next time you have a meeting with a customer. The system allows you to add important information and other notes about each contact, either individually or in groups. Google Contacts, for example, finds all messages exchanged by email between you and your contact - with the advantage of managing contacts in groups wherever you are.
But a CRM can do all of this and more.
CRM applications can find all the contacts that work for the same company - and when we're talking about a multi-person deal, that makes all the difference!
With CRM you will have an overview of the relationship, you will know exactly who you should talk to next time and - most importantly - what you should talk about. Any messages about your work with another company will be displayed and you can see which person on your team had the last contact.
Facebook and other social networks have been scheduled for personal relationships. Now, to have a formal relationship and in constant construction, CRM is the best alternative. It is your own internal network, containing the most important people for your company.
